Digital Marketing Strategist

Full-Time

Part-Time

Job description

We are looking for a savvy Digital Marketing Strategist to drive innovation for the team by identifying, planning and seizing new marketing growth opportunities. The goal: connect our brand with audiences and create data-driven insights to continually improve our marketing performance.

What you'll be doing

Oversee Bugworks' digital channels across all social media platforms and our website i.e. ideate, develop content, handle inquiries, manage analytics and audience listening etc.

Discover and integrate trends in the creative design industry to keep Bugworks on the cutting edge.

Optimize content for search and user experience across all channels, working with our creative teams to ensure high visibility and a consistent brand voice.

Develop, run, measure and report monthly performance of digital marketing campaigns to boost brand awareness, leads and conversions.

Create interesting and engaging posts and messages across various social media platforms.

Respond to social media inquiries about our company as well as our products and service in a friendly, prompt and professional manner.

Develop comprehensive analytics of our digital marketing channels and create actionable insights from customers' online behaviors and psychographics.

Monitor the competitive landscape of the creative design industry and identify strategic opportunities that help with Bugworks' vision of growth.

Qualifications &
Skill Requirements

At least 3 years of experience in digital marketing or any related field.

A Diploma or Bachelor's Degree in Marketing / Mass Communication / Multimedia, Business or any other relevant field.

Basic knowledge of content management systems (CMS) e.g. WordPress, Wix, Shopify etc.

Proficiency in social media management tools e.g. Hootsuite, HubSpot, Later etc.

Basic understanding of creative design software e.g. Adobe Illustrator, After Effects etc.

Proficient in written and spoken English. Proficiency in Mandarin is a plus!

Ability to provide copywriting input would be a plus!

Creative, digitally savvy and curious about various social media and digital marketing platforms.

Excellent organizational, communication and interpersonal skills.

Digital Marketing Strategist

Job description

What you'll be doing

Qualifications &Skill Requirements

Apply for

Digital Marketing Strategist

Qualifications &
Skill Requirements